May 9, 2011
This article is just a quick check list to see if you are doing everything you can to get the most out of your website from a search engine’s perspective. So, why worry about your web page if you are concentrating on local listings in search engines? If you are a service provider, you need to think about your web page as the front door to your business. It should have a pleasant design, your business name, address, telephone number somewhere at the top and visible, and the services you offer for customers.
What Search Engines Look For
Bottom line. A search engine looks for text. That is simple isn’t it? Search engines don’t care about fancy graphics or photos; they just see text. Let’s look at a listing for a plumber that comes up on a google search for “Melbourne Florida Plumber.”
East Coast Plumbing Co., Inc., Palm Bay Florida Plumbers
- Feb 7
For expert plumbing services you can count on 24 hours, seven days a week, call us first (321) 724-5588. We provide prompt, affordable service throughout Brevard County.
The business name and location comes up in the title tag followed by a description of the business. This business gets bonus points because their phone number shows up in their description. So how did they do this?
Inside your webpage is the source code that controls the way your web page looks. At the top of your page, there are three html tags that you need to care about for search engine placement: “title,” “keywords,”, and “description.” Your web editor should let you edit these fields.
The information from the title tag appears at the top of the webpage and should contain your business title, and the service you provide. For example,
<title>East Coast Plumbing – Palm Bay Florida Plumbers – (321) 724-5588</title>
Make sure that you have your business name and local keywords represented in your title. If you don’t know how to change this, ask your website designer or consult your web site design documentation.
This section contains a description of your services. I would also include your location as well as your telephone number.
Notice, that this business used the keywords plumbing services, Brevard, and a phone number.
Although a lot of search engine experts don’t believe the “keyword” field is important, I still include it. Keywords are a list of words related to your business. For example, plumbing, contractor, plumbers, palm bay florida, etc.
If you modify these three items in your web page, on the next search engine update, your listing will come up towards the top of your city and contain a useful description for customers looking for you.